01
Define the audience
Start with who should care about the client, not only the company name.
A creator exploration pack
Six clients. Seventy-four connected topics. A much bigger creator universe.
We built Robin and the New Media team a head start: six live LunarCrush audience collections, the related topics surrounding each client, and hundreds of X creators to explore. Click any topic or collection to keep going inside LunarCrush.
01 · CLIENT UNIVERSES
Open the topics. Follow the creators. Keep exploring.
Each client starts with a purpose-built collection and a wider stack of existing LunarCrush topics. The collection is the focused lens. The connected topics reveal the broader audience and many more creators.
02 · HOW THIS MAP WORKS
One collection plus many topics creates the useful view.
The narrow collection follows the exact audience definition. The wider topic stack finds established voices, niche specialists, media, builders, and adjacent communities that a single phrase will miss.
02
Build a collection
Combine up to ten precise terms into one live LunarCrush topic that keeps updating.
03
Blend related topics
Use many entity-aware topics to expand the creator universe and measure overlap.
04
Explore inside LunarCrush
Open any topic page for its posts, creators, engagement, sentiment, and time series.
How to read the big numbers: topic totals are directional. A post or creator can appear in more than one related topic, so cross-topic totals can overlap. The custom collection metrics are the tighter client-specific view.
03 · KEEP GOING
This is a working map, not a finished list.
Use the topic pages to discover more people, tune the collections as the client brief changes, and let your preferred AI assistant help organize the results.